All the world is a stage … we are merely players!
To stage or not to stage, that is the question. We’ve all heard the expression “It takes money to make money.” Well, when it comes to selling your home, your plan should be to make the biggest impact with as little investment as possible. Staging is a great way to accomplish this feat.
Statistics suggest that staged homes often sell faster and for more money than a vacant house. It allows buyers to picture themselves living in the home. In today’s internet jungle, house hunters will start their search for their new domicile virtually. Their initial visit to your property will begin before they even knock on your door and before their first phone call is made. They have punched in their desired location, school district, number of bedrooms and baths, and of course price range. Hundreds of potential listings may pop up, which can overwhelm a buyer. Did you post photographs that will peak a buyers interest? What makes your house stand out among the rest? What drives them to choose your property to visit?
You be the judge … To Stage or Not to Stage? This is the alternative. A first impression is emotional and lasting. You must make it count!
So if you are selling a home you are currently residing in, here are a few tips to stage your photographs so you get noticed and gain interested buyers…
Clean, Clean, Clean
Part of staging an occupied home is presence. A clean, uncluttered home is inviting and welcoming. So a stager will declutter the space and provide a clean overview. The potential buyer can sigh with relief that they will not spend a month cleaning or replace appliances and fixtures they can’t afford. They can think about how easy it will be to move right in to their brand new home.
A vacant home can appear cold and unwelcoming. It may give an impression of being unliveable and its flaws become the centerpiece of the photograph, suggesting potential repairs needed. A furnished home appears liveable and says, “I’m move in ready!” Be sure to add an ‘at home’ touch to kitchens and baths too!
Empty homes become recognized by others as vacant and accessible. It says, “No one is home!” So photographing empty rooms shares this information with the world, leaving the home vulnerable to being burglarized or to unwanted squatters. Copper pipes, appliances and building materials are hot ticket items and many will seek these vacant homes out on the web as well. A staged home may ward off these would be thieves.
And most importantly, a buyer’s first reaction is often emotional. A pleasantly staged home allows the person to imagine themselves, family members and even the family pets living in the home. If a buyer does not have the vision to see how furniture placement and scale will work in a home, you have laid out a plan for them in advance by simply presenting them with a living area, dining area and perhaps even a staged table, complete with a centerpiece, so they can easily picture their family sitting down for a holiday meal. You prepped them to fill in the blanks!
So ask yourself, “To stage or not too stage?” You do the math … that should answer the question!
We hope this information helps! Thanks for stopping by! See you on the flip side!